Liu Wen stars in Giorgio Armani's New Normal campaign


01 07 2016

Giorgio Armani has released its autumn/winter 2016 campaign featuring models Liu Wen, Liya Kebede, Elisa Sednaoui and Amanda Murphy.

The #NewNormal campaign, captured by The Estate Of Peter Lindbergh, hopes to promote multi-faceted beauty, with the models each varying in cultural and geographical backgrounds. Designer Giorgio Armani said 'I wanted to show different types of beauty, without barriers - four young women who experience the present in their own ways. With my style, I have always wanted to communicate the idea of concrete, real elegance, and this campaign renews this message with a sense of absolute modernity'.

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